Hi there!

For the last twenty years, I’ve built a career in the digital space, starting in marketing, building email campaigns in the early aughts to working alongside the pioneers and creators of responsive web design, managing and executing web projects for clients both big and small. During my time as project manager, I cultivated my skills as a content strategist, information architect, user experience designer and digital producer for award-winning sites. I have helped build more than 5 companies from the ground up, creating their brand, website, omnichannel marketing and more. My focus shifted to eCommerce and Consumer Packaged Goods in 2015 and I spent the better part of the last decade building and growing a baby brand, advancing from a part-time marketing consultant to CMO.

I have over two decades of experience in web design and development, digital marketing and eCommerce with a focus on Consumer Packaged Goods (CPG) and retail. My latest endeavor has been the launch of SIPPLE, the first non-alcoholic bottle shop in Texas, alongside my husband and partner, Danny. This move has enabled me to bring a full circle approach as I have held roles in every aspect from R&D to manufacturing to operations to distribution to eCommerce to sales and marketing to consumer and market research.

I have had the privilege of working at pioneering agencies like Happy Cog, Fortune 500 companies like ConocoPhillips and alongside brilliant people like founder of 2Visions, Yates Jarvis. I have delivered award-winning websites, established company and organizational documentation and processes and have launched and grown several successful businesses and brands.

I have worked remotely for agencies, brands and my own businesses since 2014, long before the word “pandemic” entered our everyday lives and have done so successfully.

Never Not Prepared, or numquam non paratus, is my family’s motto.  It embodies how I strive to be - always one step ahead and doing the best for my clients and myself. My clients will always feel prepared as they make any major decisions and I will always be prepared to support them as little or as much as they need.

When I’m not at work, I’m an Author and Director of Operations.